Understanding big data adoption and motivation in the UK
sponsored by IBM

Big data programmes are designed to help businesses get a better understanding of their customers. According to a 2012 SearchDataManagementUK survey of 184 UK and continental European IT and business professionals, organisations are also investing significantly in data management and business intelligence.

In [this expert e-guide], learn about the current state of big data technology adoption and what business drivers are motivating investments for the future. Also, read about where big savings could be made in governmental departments by applying big data analytics, and learn how a lack of advanced analytics skills can slow down big data programmes.

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